See how a
Value Model
Drives Profit
Economic Value Estimation in Action!
A short Flash movie that illustrates how a maker of an auto finish product differentiates itself based on real (quantified economic) value. View Now
The Strategy and Tactics of Pricing
Now in its 5th edition: the classic textbook for students of pricing.
Value Management has its roots in the Strategy and Tactics of Pricing, by Dr. Tom Nagle, Dr. John Hogan and Joseph Zale. This book helps put theories into practice and deliver measurable results.
Featured Blog Post
Marketers' Next Task: Exploit Efficiencies to Uncover Growth
Spending time with internal operations may be as important as understanding the customer.
Read Why
Read Why
