Resources

Customer Success Story

LeveragePoint helped W.R. Grace launch a new product, in a new category, in record time.

Laurie Andriate, Vice President & General Manager of Grace Davison Materials & Packaging Technologies - Americas, discusses how Grace used LeveragePoint for Value Management to help "institutionalize" knowledge and launch a new product in the midst of a recession.
Read full interview

Value-Based Strategy Resources

	Brief Introduction to EVE
	Brief Introduction to Value Communication
	Webinar: Getting Your Organization Aligned Around Value
	Marketers' Next Task: Exploit Efficiencies to Uncover Growth by Michael Krauss
	Customer Value-Based Pricing Strategies by Andreas Hinterhuber
	Driving Growth with New Products: Common Pricing Traps to Avoid by John Hogan and Tom Lucke
	How to Manage an Aggressive Competitor by George Cressman, Jr. & Thomas Nagle
	How to Pull It Off - Raising Prices When Others Have Given Their Customer the Power to Set Prices by Thomas Nagle
	Managing Price Competition by Thomas Nagle
	Money-Back Guarantee…and Other Ways You Never Thought to Sell Your Drugs by Thomas Nagle.
	Pricing the Differential by Gerald Smith & Thomas Nagle
	Reaping What You Sow by George Cressman Jr.
	Stop Reacting to Buyers’ Price Expectations; Manage Them by Thomas Nagle, Joseph Zale and John Hogan
	Towards Value-Based Pricing – An Integrative Framework for Decision Making by Andreas Hinterhuber
	What is Strategic Pricing? by John Hogan and Thomas Nagle
	When You’ve Lost the Power to Set Prices by Cameron McClearn
	A Question of Value by Gerald Smith & Thomas Nagle