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Next Webinar: Generate B2B Value Propositions for Sales Team Adoption

Thursday | July 28, 2016 | 11AM – 12PM EDT Value Propositions are a powerful tool for sales and presales teams to communicate customer value throughout the B2B sales cycle. They help sales early in the sales cycle to prepare…

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Tool Release Notes: July 2016

July 2016 New for this release: Sales users can show or hide columns in the Prices tab in value propositions. Marketing users have the option to hide selected units of measures that display in value propositions when they publish. Marketing…

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Selecting A Pricing Software Solution

What’s in this case study? The pricing strategy domain has matured since 1980 when the first edition of the classsic The Strategy and Tactics of Pricing was published. Today, B2B companies aspiring to improve profitability through pricing can seek expertise…

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Extending the Product Life Cycle In New Product Development

What’s in this case study? New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, specialty chemical companies continue to face key challenges, including the…

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Linking Price And Value To Expand Share And Capture Profits

What’s in this case study? Do your products and services deliver higher value than the competition? Make the most of your differentiation by linking price and value to set better prices and solidify your competitive position. The clock is ticking…

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