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Webinar: The Right Path to Pricing Maturity
with George Cressman

January 25, 2012

George describes how companies achieve above average profitability by proactively managing price realization or "pricing maturity." Learn which stages a company must take to be on the path to price maturity, as well as the risks of taking shortcuts.

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Product Introductions

Brief Introduction to EVE
Brief Introduction to Value Communication
Demo: Release Updates December 2011
Demo: Release Updates September 2011
Demo: Release Updates June 2011
Demo: Release Updates Feb 2011
Selecting a Pricing Software Solution



     

Case Studies

WR Grace - Case Study
"Betting the Farm" in New Product Development
Extending the Product Life Cycle in New Product Development



Webinar Recordings

The Right Path to Pricing Maturity with George Cressman, January 25, 2012 // Download Slides
Capturing Value - the Road Ahead, November 30, 2011 // Download Slides
Improving the Value Proposition for New Products with Dick Braun,
October 19, 2011 // Download Slides
How to Develop a Value Proposition That SELLS with Jim Geisman, September 21, 2011 // Download Slides
What Sales Needs to Close Deals - Collaboration, June 1, 2011 // Download Slides
Use a Tablet to Make Value-Based Pricing Easy, Apr. 27, 2011 // Download Slides
Dealing with Rising Commodity Prices with Tom Nagle, Mar. 23, 2011 // Download Slides
Value-Based Pricing in Marketing & Sales Communication, Feb. 23, 2011 // Download Slides
Value-Based Pricing in the New Product Development Process,
Jan. 26, 2011 // Download Slides
Avoid Discounting Using Value-Based Pricing, Nov. 18, 2010 // Download Slides
Getting Your Organization Aligned Around Value with Tom Nagle,
Mar. 9, 2010 // Download Slides



    

Thought Leadership

Ask the Expert with Tom Nagle
The Strategy and Tactics of Pricing
Marketers' Next Task: Exploit Efficiencies to Uncover Growth by
Michael Krauss
Customer Value-Based Pricing Strategies by Andreas Hinterhuber
Driving Growth with New Products: Common Pricing Traps to Avoid by John Hogan and Tom Lucke
Pricing Orientation in Industrial Markets by Stephan Liozu
How to Manage an Aggressive Competitor by George Cressman, Jr. & Thomas Nagle
How to Pull It Off - Raising Prices When Others Have Given Their Customer the Power to Set Prices by Thomas Nagle
Managing Price Competition by Thomas Nagle
Money-Back Guarantee…and Other Ways You Never Thought to Sell Your Drugs by Thomas Nagle
Pricing the Differential by Gerald Smith & Thomas Nagle
Reaping What You Sow by George Cressman Jr.
Stop Reacting to Buyers’ Price Expectations; Manage Them by Thomas Nagle, Joseph Zale and John Hogan
Towards Value-Based Pricing – An Integrative Framework for Decision Making by Andreas Hinterhuber
What is Strategic Pricing? by John Hogan and Thomas Nagle
When You’ve Lost the Power to Set Prices by Cameron McClearn
A Question of Value by Gerald Smith & Thomas Nagle
Discounting Practices in the Software Industry