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LeveragePoint

the software solution for VALUE-BASED PRICING

The LeveragePoint platform enables everyone in your organization to collaborate and align around the economic value you deliver to your customer's bottom line -- quantifying what truly differentiates you from your competition. LeveragePoint:

  • helps product development and pricing set value-based prices
  • helps marketing and sales communicate a value story that wins the price negotiation, shortens sales cycles, and captures wider margins
  • as a SaaS (Software-as-a-Service) solution, can be deployed quickly to deliver measurable business impacts within weeks.



LeveragePoint is based on the industry’s leading pricing methodology pioneered by Dr. Tom Nagle and Dr. John Hogan of the Strategic Pricing Group. We have distilled over twenty years of hands-on client strategy experience into our value management software suite.



Challenge: Managing Value Across Organizational Silos

A recent pricing capability benchmarking study (“Building a World-Class Pricing Capability” by John Hogan, Monitor Group Perspectives is available here.) concluded that the most successful companies that implemented a value-based pricing strategy earned operating profits 24% higher than their industry peers. However, the key to success was both having a value-based strategy AND strong execution capabilities.


For many companies the key challenge to value-based strategy execution is breaking through functional silos. Strong execution depends on product development, pricing, marketing and sales collaborating on communicating the right value messages to customers.

Product Development Pricing Marketing Sales
Design profitable offers perceived as "good value" by customers Drive adoption of value-based pricing practices throughout the entire enterprise Develop compelling value messages to support the value proposition Negotiate deals based on value-based principles
Value-add features and services add more to cost than customers are willing to pay Are constrained by limited time and resources to meet the demands of other stakeholders Not providing compelling value message to support the value proposition Sales force lacks the customized content to justify pricing


Until recently, the only viable solutions available for enterprises were either price management software or major consulting engagements. Both have their virtues as well as limitations

  • Price management software coordinates pricing policy and analytics, but not the ability to identify, quantify, and sell value
  • Consulting engagements are often ineffective in transferring their expertise after the engagement ends

LeveragePoint provides the missing execution piece that can be integrated into both solutions. And for organizations that have not done either, LeveragePoint provides a relatively fast and inexpensive way to implement an enterprise solution.














Avoid Discounting Using
Value-Based Pricing.


Ask the Expert

Tom Nagle, author and strategic pricing expert, answers your pricing questions.

Click here to read Tom's past advice, or email AskTom@leveragepoint.com to ask a question of your own.