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Value Modeling

Build value models that calculate and display the amount of differentiated value your products provide customers.


Price Setting

Analyze your customer's willingness to pay and model the contribution and operating margin of your products.



Value Communication for Marketing

Convert value models into compelling customer-facing content.



Value Communication for Sales

Deploy value models to advance the sales conversation.














































Avoid Discounting Using
Value-Based Pricing
.



Ask the Expert

Tom Nagle, author and strategic pricing expert, answers your pricing questions.

Click here to read Tom's past advice, or email AskTom@leveragepoint.com to ask a question of your own.