Value Communication - Marketing
Value Communication Marketing converts output from the Value Modeling tool into compelling customer-facing content. This tool enables a company to:
- Develop a solid competitive value proposition based on tangible economic benefits
- Prioritize the importance of key functional stakeholders in the customer's buying process
- Model the implications of choosing alternative pricing strategies (i.e., premium, discount, or neutral)
- Publish the value model as either marketing communication collateral or a sales guide.
LeveragePoint's value communication tool offers a seamless integration of the value modeling process into a format that can be used in marketing communications and sales. This tool has the same user-friendly interface and functionality found in the EVE™ tool.
How it works
- Message: Describe the economic impact of value drivers into specific value messages that truly resonate with the customer.
- Stakeholders: Map the importance of specific value drivers to multiple functional stakeholders within a customer.
- Story: Integrate specific value messages into an overall value story that addresses the customer's key pain points.
- Price: Use the price meter to split the overall value of your offering between "value to customer" and "value captured."
- Publish: Make this value model available to sales. Sales people can customize these published models for specific customer accounts, as well as rate and provide comments back to marketing.
Getting your Organization
Aligned Around Value.
Grow Your Markets
with
LeveragePoint for Marketing Strategy
Access proven marketing strategy practices that lead to top line growth.
