The Strategy and Tactics of Pricing
The book that moved pricing from an afterthought to a critical dimension of strategy. Now in its fifth edition.
The Strategy and Tactics of Pricing by Dr. Tom Nagle, Dr. John Hogan and Joseph Zale is the classic text that introduced value modeling using Economic Value Estimation (EVE™) to the world.
“...a roadmap to profitable growth, this book helps you put
the theories into practice and deliver measurable results.”
the theories into practice and deliver measurable results.”
Mark A. Kopelman
Vice President, Strategy and Marketing
RR Donnelley
Vice President, Strategy and Marketing
RR Donnelley
LeveragePoint for Value Management Software Suite
Students who are using The Strategy and Tactics of Pricing book in their course can get free access to the LeveragePoint for Value Management Software Suite for the entire semester (four months). This software enables users to build value models, set prices and create value communications.
FREE for four months
